Awaken the life force energy within your people!

Leadership methods to attract, engage and retain top talent


Conscious Culture

Joanna’s first book

The Book

Change is the new norm of the society and it’s having a devastating impact on organizations. In North America, employee engagement is between 26 – 30% and in Southeast Asia, between 6 – 12%. That’s a huge amount of untapped employee potential that organizations are paying for but not realizing!

In Conscious Culture, Joanna Barclay shares 30 years of business transformation experience. With her ABCs of cultural change, she provides a blueprint for igniting the life force energy in values that fuel a high performing, value-driven organization.

Leaders learn the importance of transformational leadership and how to tap into the wisdom of the organization, unify employees, and connect hearts and minds, to create a culture where employees are inspired and enabled to meet the new business paradigm of the 21st century.

This book is for leaders who want to:

  • Become an employer of choice and build a high performing workplace
  • Learn how to generate greater employee engagement and increase productivity
  • Build a new culture after a merger or acquisition
  • Organization culture
  • Organization culture
  • Bam
  • Chapters indigo
  • Organization culture
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Joanna Barclay has written an intelligent book on the culture of progressive management. She touches on important issues and proposes practical solutions. As a former senior manager in the Canadian public service and Canadian Ambassador to Japan and China, I can recommend this book to managers in North America, Asia and elsewhere who wish to engage and motivate their employees in today’s competitive and rapidly evolving global markets.

- Rob Wrightformer Canadian Deputy Minister of Trade, and Canadian Ambassador to China and Japan

I have started reading the book, and it is very inspiring. I am very encouraged, even though I have only just started reading. I am reading every page – Nelson Mandela page, acknowledgements, introduction, background and the preface. It’s like a delicious ice-cream that I am having and I want to take it slowly so as to allow the taste to linger.

- Aries YeoFWA Treasurer & Membership Chair

I love your book so far.. Last weekend after a particular difficult week, I decided to take some “me time” and I started reading your book. I must say (and at the risk of sounding cheesy) it was as if I was receiving a message from Heaven, I saw the some light and it reactivated my thought process and made me realize that I was going at change the wrong way.. All this to say that your book, thus far, has provided me with guidance and has reassured me that I will get to where I need to be with this team, but in due time.

Director General, Government of Canada

I have been reading your book and it is superb.

- Pat LongshoreVP Global Educators Network, Duke Corporate Education

For leaders aspiring to develop a high performing workplace to sustain your business, Joanna Barclay’s “Conscious Culture” is an excellent book. It provides rich insight for the growing number of organizations and leaders who share the need for conscious leadership in business.

Every chapter reflects Joanna’s passion to impart and share her 30 years of business transformation experiences and also tools to help any leader or organization establish a conscious culture for the world today.

- David HsiaoManaging Director, Ardentec, Singapore

It is a wonderful piece of creation. Keep up your transformational work !! The world badly needs Conscious Leaders!!!

- Sivasubramanian.VChief Materials Engineering Consultant

Conscious Culture is a very good book that I found very informative and answered many of my unanswered questions.

- Dr. AriffinDirector of Health Informatics, Institut Jantung Negara - National Heart Institute, Malaysia

I have struggled to find good books about organization culture until I read Joanna’s. She has kindly shared her experience in an easy to read format that constantly provoked my thinking both around organizational and individual’s contribution to creating a Conscious Culture. We are fighting against poor engagement by staff members. Joanna directs you how to reverse the current downward trend. A must read.

- Robin SpeculandBridges Consultancy, Global Pioneer in Strategy Implementation

The ethics office of Employment and Social Development Canada, one of the federal government departments in Canada, is responsible for preparing a list of reference materials for the ethics advisors/officers to read and learn from. “Conscious Culture” has been included as part of the list of “Recommended Reference Material” in that list.

- Ben PoSpecial Advisor, ESPD, Government of Canada

Video testimonial by Rob Wright, retired Canadian Deputy Minister of Trade, and Canadian Ambassador to China and Japan


  • Leaders and leadership teams who are leading transformational change
  • Human resource managers who are responsible for creating a healthy and productive workplace culture
  • Change management consultants who are working with leadership teams and organizations going through changes that impacts employees and how they work together


Educational Learning Products

Leadership Development 2-Day Workshop


E-Learning Materials Available – DVD covering 9 Modules, Presentation Slides and Participant Workbook

The Culture Leadership Group is pleased to provide this e-learning opportunity to help leaders build people-centric and value-driven organizations that attract, engage, and retain top talent.

Building a conscious workplace culture will enable you to successfully achieve your business objectives and guarantees to increase the engagement, performance, and productivity of your people.

Cultural Capital is the next frontier of competitive advantage. Your culture is your brand! Research shows that the highest performing organizations in the world invest in their organizational culture. Companies that are consciously creating a strong corporate culture in a consistent and systematic manner over a period of several decades outperformed companies in the S&P500 by 16.49%. These companies gave 26% of their time and attention to culture, more than any other category. Why do 70% of change leaders fail? Because they do not pay attention to the changing behavior of their corporate culture to support new strategic initiatives. According to a study by the Economics Intelligence Unit in 2013, 72% of leaders recognize culture as a priority in their strategy initiative.

How are you investing in the right culture, systems and processes to support your strategic goals?

Workshop/DVD Overview:

The DVD, Workbook, and Slide Presentation is for leadership teams to learn what it takes to build a high performing workplace culture to support change initiatives. It provides methods to open the door for new conversations, increasing consciousness, helping you as a leader to engage employees, and build a productive and healthy work environment that unleash the potential of your organization.

Contact us to setup an In-House Workshop



Culture Leadership Group,


The Author

Joanna Barclay, CEO and founder of the Culture Leadership Group, is passionate about helping leaders build high performing, value-driven organizations.

Discovering your true purpose or calling in life connects to your inner passion for living. And that is what Joanna discovered in 2000, after taking a facilitative leadership course. There was a deep inner knowing that this was the work she was born to fulfill. Now, every time she facilitates, it’s in the role of servant leadership, helping leaders create a culture of participation by developing collaborative connections, increasing team synergy, and building consensus. Being a facilitative leader gives her the opportunity to facilitate change by the people, for the people, to help them reach their true potential.

In 2010 she was introduced to the Barrett Values Centre and since then has been a Cultural Transformation Consultant and Trainer, empowering leaders to map, measure and manage their workplace culture through Cultural Values Assessments. Her discovery that personal values are a source of life force energy, excellence, and high performance has inspired her to share the power of values with leaders around the globe.

In her work with teams and leaders Joanna has gained deep insight into the human dynamics of effective relationships and communication. She was a Canadian director of the TLEX Program (Transformational Leadership for Excellence), a gold standard in leadership development that enables individuals and organizations to reach their full potential. The program is delivered by the International Association for Human Values, a global, non-profit, humanitarian organization.

Joanna has worked with a wide variety of clients across North America, Southeast Asia, and Europe, including federal, provincial, and municipal government departments, multi-national corporations, associations, and non-profits. She also has years of business analysis, application development, and sales experience with major IT companies such as Oracle Corporation and HP Enterprise.

Joanna moved to Singapore in 2014, and is married with three children. A loving wife and mother, she counts these as the most meaningful of all roles in her life and a constant source of love, inspiration and growth.